What is the 100/0 Principle?

Relationships surround us, confound us, and sometimes lead to our defeat. Think about the way you interact with others, about the way you approach relationships, about your expectations and assumptions. Are you unconsciously sabotaging yourself? Are you standing in the way of your own success?

What is the 100/0 Principle?

In a nutshell: You take full responsibility (the 100%) for the relationship, expecting nothing (the 0%) in return.


Implementing the 100/0 Principle is not natural for most of us. It takes real commitment to the relationship and a good dose of self-discipline to think, act and give 100 percent.

The 100/0 Principle applies to those people in your life where the relationships are too important to react automatically or judgmentally. Each of us must determine the relationships to which this principle should apply. For most of us, it applies to work associates, customers, suppliers, family and friends.

When you take authentic responsibility for a relationship, more often than not the other person quickly chooses to take responsibility as well. Consequently the 100/0 relationship quickly transforms into something approaching 100/100. When that occurs, true breakthroughs happen for the individual.